About SE6

Passion. Experience. Diligence.


What is South East Six?

"SE6, or South East Six, is an area of South East London called Catford, in the Borough of Lewisham. It's where I was born and spent my early life, I have many fond childhood memories of riding my bike around the neighborhood and spending weekends out on the streets playing with friends. A lot of firsts happened for me in Catford including my first job as a graphic designer. This company pays homage to the foundation on which a person, and company are built, where they come from, and where they are going." - Paul Sewell


The branding process starts with you. We ask a lot of questions about your clients needs & habits, demographics and psychographics, we draw more information from you than you thought you had. We don’t stop until we have a thorough understanding of what it is you do and why you do it. We ask you about the conversation you would like to have with your customers.


We start with a blank page. We break all the challenges into manageable elements. We then sink our teeth into each element. From there we research, we doodle, and we strategize. Despite technology, we love the tactile feel of pencil to paper. When we use technology we never use it as a crutch, we use it as a tool and never use effects for effects sake.


When we present to you it is very important to us that you understand that you are seeing the very tip of the iceberg. For every image or word you see there are multiple versions that have been discarded. What we present is not just great design but based on a marketing infused strategy. Every element we create is to communicate, not decorates.



The Team


Creative Director - San Diego

Paul Sewell

With over 30 years of experience working across two continents and two coasts, I have been lucky enough to work in various disciplines within the graphic design industry. I started work as an assistant in a fashion photography studio in Central London and moved quickly into graphic design specializing in corporate identity and packaging.

Working in a number of great agencies in Philadelphia and San Diego I have expended my skills into Brand Strategy, Advertising, Social Media Strategy and Way-Finding Systems.

I set up South East Six to help small & startup companies compete in the same arena as large corporations.



Chief Technical Officer - London

Lee Spokes

 An I.T. professional with over 20 years’ experience across multiple disciplines from ‘hands-on’ engineering to management at the director/board level. 

Software development and hardware provisioning under the Good Automated Manufacturing Practice (GAMP5) framework developing and designing validated and qualified solutions for large pharmaceutical and multi-national manufacturing companies including: creation of user requirements specifications, functional specifications, design documentation and test catalogues including full traceability matrices for quality audit purposes. Validation is not limited to new systems but assessing existing systems in terms of applicable documentation and testing, providing relevant additional documentation and recommendations where required. 

Utilising project management methodology in all aspects of I.T. to deliver products within quality and timescale constraints; I am a Prince 2 practitioner qualified and registered with APMG. This includes generation of project initiation documentation (PID), issues, risk assessments and management of risk in terms of proximity and mitigation integrating into exception project plans where applicable. Reporting to project boards or direct to the project executive, reporting is concise and dealing with risks and issues through all project lifecycles. 

Deliverables have included disaster recovery, hardware audits, hardware rollouts, technology trials and complete infrastructure transition management, relocating major retail customers into managed service environments. 

Years of experience managing I.T. operational teams across Europe 

Experienced in communicating effectively at all levels and demonstrable leadership skills; involving managing, developing and motivating teams. 

Skilled and qualified in IT Service Management (ITIL) producing service catalogues, service level agreements and auditing of underpinning contracts. 


South East Six always made us feel like we were part of the process. They listened to us, worked with us, and in the end created a brand identity that fits our core mission and values. We were equally impressed with the discipline and depth of their process. They took the time to understand our history and our vision, and created for us an identity that draws deeply from both.
— My Perfect Pet Food